Caesars Leisure Broadcasts $400 Million, 3-Yr Reinvestment In Atlantic Metropolis
Caesars Entertainment goes all-in on Atlantic Metropolis. The hospitality large lately unveiled a $400 million grasp plan funding in its Caesars, Harrah’s Resort and Tropicana Atlantic City casino-resort properties. Already underway, the plans embody:
- Reworked visitor room towers;
- Contemporary inside design components;
- On line casino gaming flooring enhancements;
- New eating ideas and facilities and extra additions over the following three years.
Based on Caesars officers, revitalizing the corporate’s flagship casino-hotel on the famed Atlantic Metropolis Boardwalk, Caesars Atlantic City, will probably be a selected focus. The primary section of the mission is about to debut this summer time.
“These thrilling plans over the following three years will revitalize Caesars’ model of hospitality, and can proceed to place Harrah’s, Tropicana and Caesars Atlantic Metropolis as main resorts out there,” stated Anthony Carano, president and COO of Caesars Leisure, the U.S.’s largest gaming firm “We stay bullish on Atlantic Metropolis, and this dedication will additional place us for long-term progress and success.”
Within the subsequent few months, Caesars Leisure will unveil $170 million in room enhancements designed by Inside Picture Group at Caesars and Harrah’s Resort, starting with roughly 600 visitor rooms and suites in Caesars’ Centurion and Ocean Towers, and Harrah’s Atrium Tower.
At Caesars, the refreshed designs will observe a contemporary Roman aesthetic impressed by the seaside, ocean and boardwalk. Visitor rooms and suites will function wealthy hues of blue and cream accent colours, contrasting white and grey tones and modern furnishings, together with fashionable loos with outsized showers, mirrors and signature facilities.
At Harrah’s, inspiration for the room enhancements derive from the on line casino’s “upscale but accessible” vibe, with enjoyable, vigorous and vibrant design components taking part in off the resort’s subtle Marina District locale.
Moreover, Harrah’s is gearing as much as debut 5 new facilities by Memorial Day weekend, together with:
- A brand new high-end spa;
- An expanded and upgraded foyer bar;
- An outside, bayside bar with eating and reside music;
- A recent crab and seafood restaurant
- A brand new eating and nightlife expertise on the pool.
“This $400 million-plus funding in our properties is a major funding that you simply don’t see in different cities and it’s a game-changer for the vacation spot,” stated Steve van der Molen, Caesars’ vice chairman of conferences and conventions for the Atlantic Metropolis area.
He continued, “Atlantic Metropolis is inside 3-5 hour driving distance for one-third of the U.S. inhabitants and it’s simply the right location between Washington D.C., Baltimore, Philadelphia and New York to have a convention. Plus, we’ve got the Jersey Shore. A variety of our friends and opponents are realizing that investing in [Atlantic City] is an efficient ROI, which is why you’re seeing others doing giant capital investments. We noticed that a very long time in the past, which is why we constructed the Waterfront Conference Center at Harrah’s 5 years in the past.”
Different hospitality firms have certainly been making waves these days within the vacation spot, with a number of latest reinvestment and improvement bulletins. These embody Twin River, Bally’s Atlantic Metropolis’s new proprietor, committing to spending $90 million to transform the aging property, Ocean On line casino Resort’s $15 million re-investment in gaming and non-gaming renovations and bold family-friendly plans for the Showboat hotel.
“We’re thrilled for the continued funding and redevelopment that’s occurring all through Atlantic Metropolis as we proceed to maneuver our vacation spot ahead, stated Meet AC President and CEO Larry Sieg. “With new funding comes new enterprise alternatives for the conferences and occasions business, and extra vacationers who wish to escape to new experiences. We applaud our on line casino and non-casino properties as they proceed to reinvest of their merchandise.”