Big Hit Entertainment, the music firm behind Okay-Pop stars BTS, has formally rebranded as HYBE.
Huge Hit introduced the brand new identify, organizational construction and a brand new HQ in a model presentation on YouTube at this time (see beneath).
The corporate says that the rebrand will probably be finalized at its shareholders’ assembly on March 30.
Huge Hit’s file label will keep its id as a label referred to as Huge Hit Music underneath HYBE.
Huge Hit plans to alter the corporate’s organizational construction to deal with three key areas: “labels, options, and platform”.
The label division will embody Huge Hit Music, BELIFT LAB, PLEDIS Leisure, KOZ ENTERTAINMENT, and HYBE Labels Japan.
The ‘resolution’ division consists of HYBE Three Sixty, HYBE IP, HYBE Edu, Excellent Corp., HYBE Options Japan, and HYBE T&D Japan, that are specialised enterprise items for video content material, IP, studying and video games, creating secondary and tertiary companies based mostly on artistic output of every label.
The Weverse Firm will fall underneath the platform division and can function a hub for connecting and increasing all of HYBE’s contents and companies.
Utilizing its “three-pillar construction” of labels, options and platforms, Huge Hit says that it plans to change into the “world’s main leisure life-style platform firm based mostly on music”.
Huge Hit additionally unveiled a brand new HQ in Yongsan, Seoul.
Chief Model Officer Min Hee-jin has overseen the event of the brand new model together with house branding and design of the brand new HQ.
“This can be a contemporary starting with a brand new company identify HYBE together with rebranded house and organizational construction, however the core of what we do stays the identical.”
Min Hee-jin stated: “We designed the house such that HQ comprises the values of HYBE that goals for connection, enlargement and relationships, and the change in house in step with the company rebranding can result in adjustments within the methods of labor and company tradition.
“Good house branding has a function in creating attitudes. We hope to determine a extra artistic and environment friendly working tradition in HYBE’s new workplace house.”
Chairman & CEO Bang Si-Hyuk, stated: “We function varied companies and perceive the world of leisure in a a lot wider sense than beforehand perceived.
“I felt the necessity for a change of our identify as a logo of the construction that might join and broaden the present companies.”
Bang Si-Hyuk added: “We outline the ‘leisure life-style’ as ‘each expertise that is stuffed with infinite creativeness and pleasure from music, rising happiness and comfort in our on a regular basis life. We are going to present this expertise to everybody and join with the world by way of platforms to construct constructive relationships.”
“This can be a contemporary starting with a brand new company identify HYBE together with rebranded house and organizational construction, however the core of what we do stays the identical.
“We are going to proceed to imagine within the energy of music, innovate industries, share good affect, and alter in life.”
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