LOS ANGELES, Jan. 27, 2021 /PRNewswire/ — Music trade entrepreneurs Bob Murray, Zack Dekkaki, and Ric Wake at present introduced the formation of Loki Artist Group, a progressive international leisure firm of which they’re all Co-Founders, created to put money into the way forward for music. At a second in time when the leisure trade is being redefined, the brand new group’s principal focus is to help music corporations with monetary, enterprise, and inventive assist to construct and implement new fundamentals for future success.
Loki Artist Group launches with two recording studios (one in Los Angeles, CA and one in Toronto, Canada) and administration firm, Elev8 International Leisure, in addition to a file label and publishing division. Loki Artist Group will search for new artists, songwriters, and producers to signal for administration, in addition to new music ventures to companion with the property they supply. The corporate will provide A&R, artist improvement, digital promotion, social media administration and advertising and marketing, in addition to licensing and sync providers, enabling shoppers to attach with international manufacturers, movie, tv, and promoting retailers via their music.
Elev8 International Leisure, which not too long ago joined forces with Loki Artist Group, has been offering full-service expertise administration underneath the management of Bob Murray for a big selection of musicians and artists since 2007. Having represented international touring acts like award-winning composer Yanni, worldwide Disney star Jorge Blanco, and pop/digital producer Bruno Martini, Elev8 makes a speciality of negotiating contracts for main recording offers in addition to movie and tv placements, procuring profitable sync licensing offers, working and selling international area excursions, and producing internationally broadcast live performance TV specials. Their present roster contains Jorge Blanco, Jonathan Antoine, Shaun Jacobs, Anna Chase, and J Broadway.
In making the announcement, Co-Founder Bob Murray mentioned: “Loki Artist Group is a world music household of like-minded people and organizations working collectively to organize for the brand new world of our enterprise with a mannequin centered on the event of music copyrights and their creators. With the challenges offered within the final ten months, the music trade has wanted to adapt to redefine its objectives and proceed its inventive progress. We stay up for being a part of that new improvement wave.”
Provides Co-Founder Zack Dekkaki: “At Loki Artist Group, we’re at the moment in search of strategic funding alternatives with music corporations which might be managed by main executives whose distinctive artist rosters present the power to adapt throughout this time and put together for the anticipated return to the stage. With the shifts now we have been seeing throughout music and the bigger leisure trade as a complete, Loki Artist Group won’t solely present funding, but additionally administration, music publishing, inventive, and different sources in partnership to assist these companies as they modify to the quickly altering music market.”
“We had not deliberate to start out Loki Artist Group throughout a pandemic. It was the hand of playing cards we have been dealt. However on the finish of the day, individuals love music. It is the human situation. I consider completely different alternatives will present themselves as we develop. It is vital to not be so inflexible and to have the ability to transfer with the occasions – musically and spiritually. Nice music and nice artists will all the time matter regardless of what’s going on on this planet,” mentioned Ric Wake, Co-Founder.
Transferring into 2021, the brand new group anticipates a yr of alternative, focusing its efforts on not solely supporting its present shoppers and companions, however additional increasing its outreach.
“Proper now–our principal focus is to maintain the momentum going, in search of out new artists and corporations who share our imaginative and prescient of empowering the music trade,” added Murray. “Whereas we’re extraordinarily empathetic to harsh situations shared by the collective throughout this delicate time in historical past, it is nice to see that some good can emerge from a troubling state of affairs. Loki Artist Group is far more than only a firm, and we’re thrilled to see the place this journey takes us.”
Join With Loki Artist Group:
SOURCE Loki Artist Group