Boaz Integrated Energy (BOAZ) has rebranded and unveiled its new brand to re-position to supply cutting-edge companies within the oil and gasoline trade.
The Firm has accomplished its rebranding program in response to the brand new alternatives for technology-enabled options within the power sector”, mentioned Adeola Adebari, the Chief Govt Officer for BOAZ.
“He additional acknowledged, “Our visible identification is an important a part of the BOAZ Model. Every ingredient within the new brand was fastidiously crafted to represent the corporate’s dynamism and forward-thinking positioning throughout the Oil and Fuel Servicing Business, and the power area at giant. Certainly, it is a main milestone for us as an organization”.
BOAZ gives revolutionary options to manufacturing and reservoir administration challenges for the oil and gasoline trade in partnership with know-how firms akin to Roke, Blue Spark, Jorin, and Knowledge Science Nigeria.
The brand new model captures the corporate’s readiness to help the trade’s renewed concentrate on maximizing final hydrocarbon restoration utilizing cost-effective options, leveraging digital applied sciences, transitioning to renewable energies in addition to maximizing returns on investments by means of protected, high quality, and sustainable options.
Right here is the brand new visible identification of the Firm:
In line with the CEO, the rationale behind the brand new brand is in alignment with the strategic intent of the corporate. “Our new brand consists of two major elements: BOAZ typeface and Apex Wheel Icon. The Apex Wheel Icon is a stylized ‘A’ that factors ahead inside a wheel or ‘O’. These two parts symbolize our drive to supply the apex of service and know-how throughout the power trade which is in alignment with our company strategic intent. It is very important be aware that the Apex factors ahead, indicating that we’re disruptive, prepared, and prepared to alter the established order and the way in which enterprise is completed inside oil and gasoline servicing in Sub-Saharan Africa. This after all is complemented by the wheel or ‘O’ which can also be all about transferring ahead”.
It’s a recognized incontrovertible fact that the oil and gasoline trade has undergone main adjustments in current instances, which have essentially modified the way in which issues are executed within the trade. Because the trade heals from the debilitating twin influence of worth wars and the COVID-19 pandemic, enterprise leaders have learnt to do issues otherwise as evidenced by the elevated adoption of inexperienced options and digital know-how improvements. These adjustments require new considering. BOAZ new model speaks to this new considering in that the Firm is poised to deploy its revolutionary applied sciences within the trade.
Among the flagship options of the Firm embrace Quad Reservoir Saturation Logging Expertise, Wireline Utilized Stimulation (WASP) Expertise, and Visible Course of Analyser (ViPA) Expertise. Their advantages are highlighted beneath:
Quad: For reservoir saturation measurement, fluid contacts, lithology, porosity, clay quantity, and relative bulk density.
WASP: For wellbore cleansing, elimination of scales, fines, and particles from screens, perforations, downhole subsurface security valves, gasoline carry valves, and so on.
ViPA: For produced water administration, manufacturing chemical optimization, and floor manufacturing gear optimization.
On the coronary heart of the rebranding program is a renewal of the Firm’s company imaginative and prescient and mission statements to emphasise its expanded concentrate on the power trade. The Firm additionally renewed its Company Tradition with a brand new company search for its web site.
One of many Firm’s Administrators, Abimbola Onaolapo, gave some perception into the brand new company tradition of the corporate. “Our robust company tradition is predicated on our shared values, represented by our title BOAZ. We’re BOAZ, we stand for:
B: Boldly rising to challenges by means of innovation, excellence, and teamwork
O: Obligation to exceed purchasers’ expectations, at all times.
A: Performing with Integrity and Respect
Z: Zero hurt to individuals, belongings, and the atmosphere
That is what we symbolize.”
The brand new BOAZ model signifies the Firm’s dedication to stay progressive, nimble, and agile in an effort to assist its purchasers obtain bold objectives and keep forward of the curve within the subsequent regular.
BOAZ…. creating worth, unearthing prospects.