“Bally’s Struggle Night time” Pilot Represents Preliminary Step Towards Reimagining the Presentation, and Creating the Gamification, of Fight Sports activities
Exhibitions Will Characteristic Modern, Wearable Expertise Enabling Actual-Time Assortment, Evaluation and Show of Goal Combating Information
Reside and Totally Interactive Broadcast to Air on Wednesday, June 9 on Stadium Community; Publish-Manufacturing Recording to Air at Later Date on “Bally Sports activities” Regional Sports activities Networks
PROVIDENCE, R.I., June 9, 2021 /PRNewswire/ — Bally’s Company (NYSE: BALY), the premier, full-service, vertically built-in sports activities betting and iGaming firm within the U.S., and Oscar de la Hoya’s KO Leisure, a subsidiary of the world’s most elite boxing promotion firm Golden Boy Promotions, Inc., right now introduced the formation of a strategic relationship that goals to include unparalleled innovation, objectivity and gamification into fight sports activities, thereby reworking fan engagement. To unveil this initiative, the businesses will broadcast a pilot of “Oscar de la Hoya’s KO Leisure Presents Bally’s Struggle Night time” — a reimagining of how the sports activities of boxing and blended martial arts (“MMA”) are introduced, and the primary growth within the 2.0 gamification of fight sports activities.
Bally’s Struggle Night time will characteristic 5 skilled MMA and 4 skilled boxing contests displayed in a online game kind presentation. Using sensors and a customized constructed information monitoring dashboard, a wide range of goal information factors corresponding to punch drive, and punch mixtures thrown and landed, will likely be captured in actual time. By way of using sports activities science, the information will likely be conveyed in an on-screen energy bar, much like these displayed in video video games, summarizing a fighter’s complete absorbed harm. By amassing, analyzing and integrating this information into future broadcasts, Bally’s and KO Leisure will supply unparalleled objectivity that can create a extra rewarding and safer expertise for fighters, whereas additionally rising transparency. To additional improve the gamification of fight sports activities and the viewing expertise, Bally’s intends to combine Monkey Knife Struggle, its every day fantasy sports activities platform, into reside broadcasts.
Soo Kim, Chairman of Bally’s Company’s Board of Administrators, stated, “This partnership represents a unprecedented alternative to convey collectively consultants in gaming, media and fight sports activities to breathe new life into boxing and blended martial arts. By integrating our progressive expertise and interactive gaming platforms into fight sports activities, we’ll create new and transformative methods for audiences to have interaction with our reside broadcasts. We sit up for unveiling the pilot of Bally’s Struggle Night time, which represents only the start of this journey, and invite viewers to tune in for what needs to be an unbelievable night time of leisure.”
Oscar de la Hoya, Chairman and CEO of Golden Boy Promotions, commented, “We have now the utmost respect for the storied historical past and custom of boxing and blended martial arts. By partnering with Bally’s, and dealing to develop this progressive product, we imagine that we will ship real-time, data-based insights into the punch-by-punch motion, making a stage of transparency and objectivity that has by no means existed earlier than. We may also present an expertise that’s extra simply comprehensible for the typical viewer, and on the similar time extra rewarding and safer for fighters.”
Bally’s Struggle Night time will characteristic Mike Goldberg protecting play-by-play, Frank Trigg as shade commentator, and Holly Sonders as social host and reporter. Sonders may also present followers with behind the scenes perception with fighters and trainers, facilitate fan interactions and current Monkey Knife Struggle fantasy contests.
The “Bally’s Struggle Night time” pilot will likely be broadcast on Stadium, the digital and over-the-air tv community owned by Sinclair Broadcast Group, on Wednesday, June 9, 2021 at 5:00pm ET/2:00pm PT. Followers considering viewing Bally’s Struggle Night time can entry the printed through https://watchstadium.com/live/ballys-fight-night/ and https://watchstadium.com/live/ballys-fight-night-2/. They will additionally observe the motion by following #BallysFightNight on Twitter and @BallysFightNight on Instagram.
About Bally’s Company
Bally’s Company is the premier, full-service, vertically built-in sports activities betting and iGaming firm within the U.S. with a B2B2C enterprise mannequin. It at present owns and manages 13 casinos throughout 9 states, a horse racetrack and 13 licensed OTB licenses in Colorado. It additionally owns Guess.Works, a first-in-class sports activities betting platform, Monkey Knife Struggle, the quickest rising every day fantasy sports activities website in North America, and SportCaller, a number one world B2B free-to-play sport supplier.
With greater than 6,000 staff, the Firm’s operations, professional forma for pending acquisitions, embody 15,558 slot machines, 465 desk video games and 5,355 lodge rooms. Upon closing the beforehand introduced Jumer’s On line casino & Resort (Rock Island, IL) and Tropicana Las Vegas (Las Vegas, NV) transactions, in addition to finishing the development of a land-based on line casino close to the Nittany Mall in State School, PA, Bally’s will personal and handle 16 casinos throughout 11 states. Bally’s additionally maintains a multi-year market entry partnership with Elite On line casino Resorts, by means of which it’ll present cellular sports activities betting in Iowa, and a short lived sports activities wagering allow to conduct on-line sports activities betting within the Commonwealth of Virginia. Its shares commerce on the New York Inventory Trade below the ticker image “BALY”.
About KO Leisure
KO Leisure appears to be like to enfranchise all collaborators from athletes to creators below one roof with ONE widespread goal. Which is to develop culturally vital new media content material, advertising & model extensions that uplifts all Latino communities worldwide by means of its united love for sports activities and leisure.
Based in 2021 by celebrity Oscar De La Hoya, whose identified world wide not solely as top-of-the-line fighters of his period, however as an elite promoter, Grammy- nominated singer, astute businessman and lively philanthropist.
About Golden Boy Promotions, Inc.
Los Angeles-based Golden Boy was established in 2002 by Oscar De La Hoya, the primary Hispanic to personal a nationwide boxing promotional firm. Golden Boy is a media and leisure model dedicated to creating combating leisure extra accessible and inexpensive. The corporate’s in-house manufacturing staff develops artistic authentic programming for RingTV.com and worldwide channels throughout the globe.
The corporate holds the unique rights to prime boxers and has promoted among the greatest and highest grossing occasions within the historical past of the game. Now, Golden Boy is without doubt one of the most profitable boxing leisure corporations on this planet and shapes the way forward for boxing for fighters and followers alike by means of its 2019 partnership with streaming platform, DAZN.
Cautionary Notice Concerning Ahead-Trying Statements
This doc consists of forward-looking statements throughout the that means of the securities legal guidelines. Ahead-looking statements are statements as to issues that aren’t historic info, and embody statements about Bally’s plans, aims, expectations and intentions.
Ahead-looking statements usually are not ensures and are topic to dangers and uncertainties. Ahead-looking statements are primarily based on Bally’s present expectations and assumptions. Though Bally’s believes that its expectations and assumptions are affordable right now, they shouldn’t be thought to be representations that Bally’s expectations will likely be achieved. Precise outcomes might fluctuate materially. Ahead-looking statements converse solely as of the time of this doc and Bally’s doesn’t undertake to replace or revise them as extra data turns into obtainable, besides as required by regulation.
Essential elements past people who apply to most companies, a few of that are past Bally’s management, that would trigger precise outcomes to vary materially from our expectations and assumptions embody, with out limitation:
uncertainties surrounding the COVID-19 pandemic, together with limitations on Bally’s operations, elevated prices, modifications in buyer attitudes, affect on Bally’s staff and the continuing affect of COVID-19 on basic financial situations;
sudden prices, difficulties integrating and different occasions impacting Bally’s just lately accomplished and proposed acquisitions and Bally’s means to understand anticipated advantages;
dangers related to Bally’s speedy development, together with these affecting buyer and worker retention, integration and controls;
dangers related to the affect of the digitalization of gaming on Bally’s on line casino operations, Bally’s growth into iGaming and sports activities betting and the extremely aggressive and quickly altering points of Bally’s new interactive companies usually;
the very substantial regulatory restrictions relevant to Bally’s, together with prices of compliance;
restrictions and limitations in agreements governing Bally’s debt may considerably have an effect on Bally’s means to function our enterprise and our liquidity; and
different dangers recognized in Half I. Merchandise 1A. “Threat Elements” of Bally’s Annual Report on Kind 10–Okay for the fiscal 12 months ended December 31, 2020 as filed with SEC on March 10, 2021 and different filings with the SEC.
The foregoing listing of essential elements will not be unique and doesn’t embody issues like modifications normally financial situations that have an effect on considerably all gaming companies.
You shouldn’t place undue reliance on Bally’s forward-looking statements.
Govt Vice President and Chief Monetary Officer
Richard Goldman / David Gill
646-847-6102 / 917-842-5384
KO Leisure / Golden Boy Promotions
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SOURCE Bally’s Company; KO Leisure; Golden Boy Promotions, Inc.