One of many world’s most off-the-wall manufacturers is stepping in to assist certainly one of Austin’s cherished cultural districts.
Nonprofit Red River Cultural District has teamed up with shoemaker Vans to create branded sneakers and assist elevate funds for the charitable group. Via its Foot the Bill initiative, which strives to assist small companies and artistic communities by custom-made footwear, Vans is rolling out its limited-edition Purple River Cultural District-branded footwear.
Designed within the Vans Period skate-shoe type, the footwear had been created with enter from the cultural district’s 40 member companies, with the design reflecting the gritty, dwell music vibe of the Red River Cultural District. Emblazoned with a “Defend Purple River” emblem sample, the sneaks had been deliberately created with leather-based and canvas supplies to offer “show-tested sturdiness,” good for slogging from venue to venue.
“The all black coloration scheme is a nod to those that work at our district’s venues, and we added a contact of crimson and gold to match our model colours,” district reps be aware of the design inspiration on the Vans web site.
In fact, there’s not a lot trigger to slog to any music venues in pandemic instances, a priority that led the enduring leisure district to take steps on the Vans venture. All proceeds from the sale of the shoes ($90) and a co-branded T-shirt ($30) will go to the district’s Banding Together ATX emergency reduction fund, which gives grants to Austinites affected by COVID-19 and the financial shutdowns, notably these working within the music, service, hospitality, and artistic sectors.
Since its creation following the 2020 cancelation of SXSW —certainly one of district’s largest moneymakers — Banding Collectively ATX has awarded greater than 2,700 particular person grants, totaling $155,000, to displaced employees within the Austin space.
“We consider that music is the center and soul of our metropolis,” district reps say, “and our group is dedicated to its preservation for the advantage of all, each now and lengthy into the longer term.”