Apple Inc. is contemplating launching an Apple Watch with a rugged casing geared toward athletes, hikers and others who use the system in additional excessive environments, based on folks acquainted with the matter.
The Cupertino, California-based expertise large has internally mentioned introducing such a Watch variation later in 2021 or 2022 on the earliest, mentioned the folks, who requested to not be recognized discussing personal issues.
That is no less than the second time Apple has mulled a rugged smartwatch. After launching the primary model of the Apple Watch in 2015, the corporate weighed a brand new mannequin to higher attraction to extreme sports athletes. The present model remains to be widespread with runners, hikers, and swimmers, and Apple has added a number of sports activities and activity-tracking options through its annual replace cycle. Nevertheless, Casio Pc Co. and different watchmakers have seen robust gross sales from sturdier product designs with additional safety.
If Apple goes forward this time, the rugged model can be a further mannequin much like how Apple gives a lower-cost possibility referred to as the Apple Watch SE and particular editions co-branded with Nike Inc. and Hermes Worldwide. Generally dubbed the “Explorer Version” inside Apple, the product would have the identical performance as an ordinary Apple Watch however with additional impact-resistance and safety within the vein of Casio’s G-Shock watches.
Generally dubbed the “Explorer Version” inside Apple, the product would have the identical performance as an ordinary Apple Watch however with additional impact-resistance and safety.
The newest Apple Watch fashions are already waterproof to 50 meters — on the excessive finish for many smartwatches. However Apple might make a brand new system extra “rugged” by giving it a rubberized exterior that may be helpful for environments the place the present aluminum, titanium and stainless-steel instances is perhaps susceptible to wreck.
Improvement of the brand new Apple Watch variation might finally be cancelled or delayed, the folks acquainted the matter mentioned. An Apple spokeswoman declined to remark.
Apple can be engaged on new swim monitoring options for the Apple Watch. The corporate sometimes launches new fashions in September. Final 12 months, it rolled out the lower-cost Apple Watch SE and added a sooner processor and blood oxygen sensor with the Apple Watch Collection 6.
The Apple Watch has grow to be one in all Apple’s most vital merchandise, although the corporate doesn’t disclose how a lot income it brings in. The system is a part of the corporate’s wearables, residence and equipment phase, which generated gross sales of greater than $30 billion in its final fiscal 12 months. That made it Apple’s most profitable product class moreover the iPhone. Apple had 40% of the smartwatch market within the remaining quarter of 2020, based on Counterpoint analysis.