Viacom18, which has purchased many sports activities rights within the current previous, has roped in Star Sports activities EVP Advert Gross sales Anil Jayaraj as CEO of Sports activities Enterprise.
The leisure broadcaster has acquired rights to LaLiga, Italy’s Serie A and France’s Ligue1 and Abu Dhabi T10 league.
Jayaraj had give up Star Sports activities in July after an nearly 6.5 12 months stint. He has been changed by Anup Govindan, Sr Vice President & Nationwide Promoting Gross sales Head, Star Sports activities.
exchange4media had earlier this month reported how business has been abuzz about Reliance Industries venturing into sports activities broadcasting by way of Network18 Group and Reliance Jio. We reported that the media group has begun the method of constructing its sports activities broadcasting workforce and that the conglomerate is seeking to faucet executives from rival broadcast networks.
The report talked about that Disney+ Hotstar SVP & Head of Promoting, Gulshan Verma had joined JioAds as CEO. “One other senior advert gross sales govt from a broadcasting firm who not too long ago stepped down may additionally be in talks with them,” a supply had informed us.
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