The primary joint undertaking facilities on an unique manufacturing of “Arpo Robotic Babysitter,” based mostly on Moonbug’s YouTube present Arpo, and encompasses long-form specials. The Arpo unique content material is slated to premiere solely on Amazon Youngsters Plus within the fall of 2021. The businesses are additionally creating a brand new Arpo cellular recreation.
Arpo — which stands for “Military Robotic Prototype Omega” — is an animated, non-dialogue present based mostly on slapstick humor for kids 3-7 years outdated. Moonbug acquired the rights to Arpo, which originated in Korea, final 12 months. Additionally final 12 months, the corporate bought YouTube kid-content powerhouse Cocomelon and raised $120 million in funding.
“Our partnership with Amazon Youngsters Plus expands Arpo’s world and takes kids on new adventures,” mentioned Andy Yeatman, managing director of the Americas at Moonbug. Yeatman, who joined Moonbug two years ago from Netflix, described the Arpo character as “”Large Hero 6′ meets ‘Mrs. Doubtfire.’”
With no dialogue, Yeatman added, “this present appeals to youngsters everywhere in the world with no language barrier. It’s humorous and has coronary heart.”
Within the unique manufacturing coming to Amazon Youngsters Plus, Arpo faces new challenges because the robotic cares for his cost, Danny, in addition to Danny’s adopted Korean child sister Cookie — and has to regulate to a workforce of latest robots constructed by Mother. On YouTube, Arpo the Robotic has almost 5 million subscribers and greater than 1.7 billion lifetime views.
“The arrival of Arpo into the Amazon Youngsters Plus providing is a joyful instance of our dedication to ship content material that children and households will love,” mentioned Veronica Pickett, head of Amazon Youngsters Plus unique sequence. “The guts and humor on the core of Arpo creates so many LOL moments which are inspiring the world of leisure we’re constructing with the brand new unique sequence and recreation.”
Amazon Youngsters Plus, the ecommerce big’s subscription service for folks and kids (previously referred to as FreeTime Limitless), prices $2.99/month for Prime members and $4.99/month for non-Prime clients.
Moonbug’s programming franchises embody Cocomelon, Blippi, Little Child Bum, My Magic Pet Morphle, Supa Strikas, Go Buster, Playtime With Twinkle, Gecko’s Storage and Arpo.
The corporate’s programming library contains greater than 550 hours of content material, which is distributed throughout greater than 100 platforms globally together with YouTube, Netflix, Hulu, Amazon Prime Video, Apple TV, NBCUniveral’s Peacock, Sky, Tencent and Roku.
Moonbug additionally has inked a take care of YouTube for “Supa Strikas: Rookie Season,” an unique present a couple of pan-African soccer workforce. Final 12 months it licensed “Mia’s Magic Playground,” geared toward youngsters 4-6, to HBO Max for the U.S. market.