Sporting Club Bengaluru (SCB) has signed a sponsorship deal with Fortunas News for the 2024-25 I-League season. As the principal partner, Fortunas News logo will feature on SCB jersey and at Bangalore Football Stadium. The partnership highlights Indian football’s growing commercial appeal, with SCB and Fortunas News aiming to engage fans through digital content.
In the ongoing I-League 2024-25 season, Sporting Club Bengaluru (SCB) has secured a major sponsorship deal with Fortunas News, a leading online sports news platform. Under this agreement, Fortunas News becomes the club’s principal partner, with its logo prominently displayed on the team’s jersey. The collaboration aims to enhance fan engagement and promote Indian football across the country.
Fortunas News, known for its extensive coverage of cricket and other major sports, is now expanding its presence in Indian football. The partnership will see the brand featured at Bangalore Football Stadium and integrated into SCB’s digital content, offering fans exclusive behind-the-scenes access. Sporting Group International (SGI), which facilitated the deal, aims to develop Indian football clubs into global entities and promote sports beyond cricket.
This sponsorship highlights the growing commercial potential of the I-League, attracting brands that recognize the league’s expansion. Fortunas News views the partnership as a strategic move to connect with football fans, emphasizing synergy between its fast-paced news coverage and SCB’s energetic gameplay. SCB CEO Kishore Reddy expressed excitement about the collaboration, stating that the partnership would enhance fan experiences both on the field and online. The deal signifies increasing corporate confidence in Indian football’s growth trajectory.
