The 9 Best Gift Ideas for Everyone

Black Friday is officially here, and if you want to finish all your holiday shopping in one fell swoop, retailers are offering deep discounts on great brands across every major category. Sourced from our editors’ favorite items and brands, we rounded up the best functional tech finds, luxe beauty products and gifts for kids that are on sale right now.

As a freelance reporter for NBC Select, I’ve covered shopping events for over two years. I combed through hundreds of discounted items to find the best Black Friday gift deals actually worth shopping. Each gift I recommend below is highly rated and at least 20% off — and several of them are NBC Select Award winners. When possible, I ran deals through price trackers to make sure they were at their lowest price in at least three months. To ensure fresh, worthwhile savings, I’ll frequently update this list throughout Black Friday.

SKIP AHEAD Best Black Friday gift deals | Best Black Friday gift sales | How I picked the best Black Friday gift deals | Why trust NBC Select?

Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.

I found, vetted and wrote about every on-sale holiday gift I recommend below. I worked with NBC Select reporters to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices.

Bose SoundLink Flex Bluetooth Speaker

4.7-star average rating from 3022 reviews on Amazon

Lowest price ever

Bose makes some of our favorite headphones and smart speakers, and the SoundLink Flex is one of the brand’s most portable options. It weighs less than 2 pounds and fits in the palm of your hand or you can easily clip it onto a bag with its built-in loop. Still, it’s loud, clear, waterproof and dust-resistant with a rechargeable battery that lasts up to 12 hours, according to Bose.

TheraGun Prime Massage Gun

4.6-star average rating from 6,277 reviews on Amazon

This is one of the best massage guns for muscle relief because it’s 70% quieter than prior Theragun models and has a two-hour battery life that powers its percussion motor, according to the brand. Since it’s cordless and Bluetooth-enabled with five massager speeds and four interchangeable attachments, your giftee can use it to massage their neck, back, arms and legs.

Cricut Joy Xtra Smart Cutting Machine

4.5-star average rating from 580 reviews on Amazon

NBC Select commerce editor Cory Fernandez says the Cricut Joy Xtra is “perfect for teachers, DIY pros and small-business owners,” since you can use a Bluetooth connection and a desktop app called Cricut Design Space to cuts custom designs into vinyl, iron-on and cardstock. That way your giftee can make stickers, greeting cards, T-shirts, flyers and decals. It weighs about 6 pounds and it’s roughly the size of a shoebox, says Fernandez.

Dyson Airstrait

4.3-star average rating from 874 reviews on Amazon

Lowest price ever

One of the best flat irons, the Dyson Airstrait dries and straightens hair at the same time using hot air, which minimizes frizz while causing less heat damage, according to the brand. It automatically senses when hair is between the plates and otherwise lowers its airflow, and it has an LCD screen that displays temperature and heat settings on it. This set also includes a non-slip heat mat and storage case.

Topicals Faded Brightening Under Eye Masks

4.4-star average rating from 967 reviews on Amazon

For the beauty lover, these Topicals masks are one of the best under-eye patches because they brighten the skin with niacinamide and de-puff it with caffeine. The non-slip adhesive helps it resists sliding around the face and they’re safe for sensitive skin, according to Topicals. This order includes six pairs.

Toniebox Audio Player Starter Set with Playtime Puppy

4.5-star average rating from 3,015 reviews on Amazon

Available in six color options, Toniebox is a padded, shock-resistant speaker that automatically plays traditional children’s songs when you place audio characters on top of it. It’s designed for independent play to inspire imagination without screens, according to the brand. This Toniebox starter set includes a charging station and the Playtime Puppy audio character.

PlayStation 5 Console

4.7-star average rating from 8,612 reviews on Amazon

Lowest price ever

While it’s 15% off rather than our usual 20%, the PlayStation 5 is rarely on sale — and it’s a great gift for the gamer in your life. Compared to older consoles, it’s faster and supports a new generation of PlayStation games alongside 3D audio and 4K graphics for deeper immersion, according to the brand. This slim version also comes with a horizontal stand, a 1TB SSD and a wireless controller.

Olaplex No. 5 Bond Maintenance Conditioner

4.6-star average rating from 74,636 reviews on Amazon

An NBC Select Wellness Award winner, Olaplex No. 5 Bond Maintenance Conditioner is designed to repair damaged hair, minimize split ends, reduce breakage and boost shine for all hair types, according to the brand. Our editors use it regularly to counteract damage from heat and dyes. “This conditioner became my saving grace after a bad styling appointment left my hair with some serious heat damage that made my coils loose and droopy,” says NBC select associate reporter Ashley Morris. “It helped repair the areas that were affected, and after about a month of consistent use the heat damage was almost totally reversed. I also like that the formula is lightweight and slippery, because it makes it easier to detangle my hair and make sure that the conditioner is worked into every strand.”

De’Longhi Magnifica S Automatic Espresso Machine

4.0-star average rating from 51,998 reviews on Amazon

Lowest price ever

NBC Select associate reporter Bianca Alvarez tested this espresso machine and loved its customizable drink intensity and 13 grind settings. It’s compatible with both pre-ground coffee and whole beans, has one-touch drink options for ease of use and comes with a built-in milk frother to make lattes and cappuccinos. Since many of the machine’s components are removable and dishwasher-safe, it’s also easy to keep clean.

Here are the best Black Friday gift sales to know about. Keep in mind, not every item from a brand or retailer is discounted as described below.

1. Weezie: Up to 30% off sitewide
2. Rifle Paper Co.: 30% off sitewide
3. Great Jones: Up to 50% off sitewide

All of my recommendations above are based on NBC Select’s previous coverage and reporting. I also included products the NBC Select staff has previously tested, including Wellness Award and Travel Award winners. All the deals I recommend are highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months.

I’m a freelance writer for NBC Select who has covered deals and sales for over two years. I’ve also written gift guides and shopping articles for Bustle, Elite Daily, Allure, CNN and Food & Wine, and I have over eight years of experience in e-commerce.